Gaorong Group is one of China's leading agricultural enterprises specializing in growing, processing, and marketing fresh vegetables, mushrooms, fruits and other agricultural products. Gaorong's fresh products, including broccoli, sugar snap pea, snow pea, spinach, onion, carrot, are well received in the markets of Japan, Singapore, Malaysia, Australia and some European and American countries. Members of Gaorong Group include Shanghai Gaorong Food Co., Ltd, Shanghai Gaorong Fresh Food Processing and Distribution Co., Ltd, Shanghai Changsheng Peach Co., Ltd, Changchun Gaorong Agriculture Co., Ltd and Xuzhou Gaorong Food Co., Ltd.


Since 1997, Gaorong has been practising "Migrating Planting" by building farms in different latitude belts across China and planting products suitable for local climates and geographies in order to maximize production and ensure continuous supply all year round. Gaorong has set up several farms and processing facilities in Jilin Province, city of Shanghai, Jiangsu Province, Zhejiang Province and Fujian Province, creating jobs for thousands of farmers in these areas and helping rural areas developing export-oriented planting industry. Due to its tremendous achievements, Gaorong was granted the title of "National Garden-Product Export Leader" by China's Agriculture Ministry and Commerce Ministry in 2001.


As a food producer, Gaorong pays great attention to the quality and freshness of its products. It imports quality seeds and advanced agricultural equipments, introduces sophisticated planting techniques and hires Japanese agricultural experts to guide its production. Gaorong's superior products and its standardized production and management earn itself the trust of its customers.. In the Chinese agricultural market, the brand of Gaorong means green and safe. In 2002, Gaorong successfully obtained the quality certificates of SQF2000, GMP and ISO14001. It is currently in the process of seeking OFDC accreditation.

Gaorong not only has its own group of agricultural experts, but also has an experienced marketing team. The marketing team predicts the ebb and flow of demands in different markets and adopts flexible marketing strategies. Gaorong's products have successfully entered the biggest supermarkets and wholesale markets in Japan and Southeast Asia. In 2003, Gaorong starts to aim at the Chinese domestic market. Gaorong's farms located in the city of Shanghai and Jiangsu Province, along with its Fengxian processing facility and its complete cold chain management system, enable Gaorong to distribute and supply fresh products to the markets of Shanghai and its surrounding areas promptly. In May 2003, Gaorong set up its fresh food chain stores in Shanghai, thus completed the chain from growing to retailing its own products in the vicinity of Shanghai.